What Is a Website Care Plan? (And Why Your Business Needs One)
A website care plan is a recurring service that keeps your website updated, secure, and performing — without you having to think about it. Instead of paying per fix or scrambling to find a developer when something breaks, you pay a flat annual (or quarterly/monthly) fee and everything is covered.
What a website care plan typically includes
The exact scope varies by provider, but a solid website care plan should cover at minimum:
- Text and image updates on request
- Bug fixes and broken link repairs
- Uptime monitoring — you're alerted before your clients are
- Domain renewal handled for you
- Performance checks and speed optimizations
- Security patches (especially relevant for WordPress sites)
- Annual review of the site's structure and content
Care plan vs. one-time build
A one-time website build gets your site online. A website care plan keeps it working for your business. They answer different questions:
- — Gets your site live
- — You manage updates yourself
- — No ongoing developer relationship
- — Lower upfront cost
- — Site can go stale quickly
- Site stays current and accurate
- Updates handled for you
- Dedicated developer on call
- Predictable monthly/annual cost
- Site grows with your business
Why the platform matters
Not all websites cost the same to maintain. A WordPress site requires constant plugin updates, theme patches, and security monitoring — often weekly. Miss an update and you risk a security breach or a broken site.
The websites I build run on Cloudflare Pages — a modern, serverless platform. There are no plugins to patch, no PHP vulnerabilities, no database to secure. The care plan is focused entirely on your content and your business, not on keeping the platform alive.
How much does a website care plan cost?
My website care plan pricing is straightforward — one flat fee covers everything listed above. No hourly billing, no surprise invoices.
Prices above are base rates. Industry-specific plans (dental, medical, etc.) may vary — check each service page for details.
Frequently asked questions
A one-time build gets your site online. A care plan keeps it there — updated, secure, and representing your business accurately. Most small businesses launch a site and then let it go stale; a care plan prevents that.
Yes — even a "static" site needs domain renewals, security patches (if it's WordPress), and uptime monitoring. The care plan covers all of that so you don't have to think about it.
For one-off changes, you could hire a developer by the hour. But for most small businesses, a care plan works out cheaper per change, faster in response time, and simpler to manage than sourcing a developer each time.
My care plans start at $249/month, $349/quarter, or $499/year. The annual plan works out to about $42/month — the best value if you know you'll need ongoing support.
Ready for a care plan?
Browse the website templates to see what's available, or get in touch to discuss your specific situation.